“Mallorca’s marketing center”…Lee Kang-in’s effect is amazing

Lee Kang-in’s influence in Real Mallorca is enormous.

Spain’s ‘Ultima Aura’ said on the 21st (Korean time), “Lee Kang-in, the main axis of Mallorca, showed a good performance in Spanish La Liga this season, and interest in Korea increased. In particular, after the 2022 FIFA World Cup in Qatar, Lee Kang-in was received the spotlight. The number of people coming to Mallorca to see Lee Kang-in has noticeably increased.”

Kang-in Lee is one of Korea’s top prospects and made his name on TV shows during his childhood. Lee Kang-in, who showed potential, joined Valencia Youth and headed to Spain. He showed his outstanding potential and was evaluated as a player responsible for the future of Korean football. He also stood out in the national team for each age group and even received the Golden Ball at the U-20 World Cup. After that, he was promoted to the first team in Valencia and played an active part, then went to Mallorca in 2021.

Lee Kang-in strengthened his position in Mallorca, where he left in search of an opportunity. His first season was completely out of place, but this season has been different. Lee Kang-in has emerged as an irreplaceable resource in Mallorca. His strengths, such as kicking ability and opportunity creation, have improved, while his defensive skills, contribution, and conversion ability, which have been pointed out as weaknesses, have improved. Lee Kang-in, who became an unrivaled presence in Mallorca, was rumored to be transferring to a big club, but he stayed with the team for now. 토토사이트

Originally, interest in Lee Kang-in exploded after the World Cup in Qatar. Just like going to London, England to watch Son Heung-min play Tottenham Hotspur, going to Mallorca, Spain to support Lee Kang-in became one of the travel courses. Mallorca is an island and you have to take a flight from Barcelona and enter again. Despite the somewhat cumbersome effort, many Koreans are heading to Mallorca to see Lee Kang-in.

‘Ultima Aura’ conducted an interview with a Korean who came to Mallorca. “When Mallorca won, Lee Kang-in played well. We are Mallorca fans. We love Mallorca.” .

The media described Lee Kang-in as a “marketing gold mine”. The level of uniform sales, the increase in the number of TV viewers and the number of spectators visiting the stadium all helped. Lee Kang-in is an important player on the pitch, but also in terms of marketing, Lee Kang-in is Mallorca’s best player.

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